Marketing & Events
SAGA 2017 EDITION
The Saga Entertainment is an event for young people of fans of pop, nerd, animes and games cultures.
April 21, 22 and 23, 2017
The April 2017's Saga edition has done at the local convention center (Centro de Convenções de Natal) of Natal / RN, gathering about 7,200 people in three days of event. And Miranda Computação was again present as one of the main sponsors of the event with a stand of 75m2 (square meters), larger than the last one.
For this edition, Miranda Computação participated of the accreditation of Saga one week before, with was created a pre-event to sell entrance tickets, and pick up the event's credential. With the partnership between Saga Entertainment, Miranda and Logitech, we promoted a meeting of an e-sports team called INTZ and their supporters and fans of League of Legend (Computer Game).
Showcase announcing the event
The members of Miranda's Marketing crew with players of INTZ e-sports
For the main event, a week later, Miranda's marketing team had to create a space that would involve the public of technology and games. I drew a floor plant to Miranda's Stand. Including the design of the wallpappers. It was in the center of the event, we had a lot of visibility to all sides.
The stand was a big sucess. We had the presence of our trading partnerships showing their products, as Dell, Samsung, Razer, AMD, Logitech, HyperX, Dazz and Multilaser. And we had even a hang-glider with Virtual Reality goggles glasses. In addition we made championships, prizes and raffles.
Before starting the event.
Queue for hang gliding with virtual reality at Miranda's Stand at Saga 2017
Local TV recording the stand
Besides that, I drew from scratch a catalog of products gamers, only for this ocasion
In the following months, the collected data showed an increase by 77% in sales of pc gamer components, such as Graphic Cards, CPU, Motherboard etc.
Disclaimer:
Saga is produced by Victor Cavalcante and Saga Entretenimento.
The Stand Miranda at Saga was sponsored by Miranda Computação, partnered with Dell, Samsung, Logitech, AMD, Razer, HyperX, Multilaser and Maxprint Dazz.
Saga is produced by Victor Cavalcante and Saga Entretenimento.
The Stand Miranda at Saga was sponsored by Miranda Computação, partnered with Dell, Samsung, Logitech, AMD, Razer, HyperX, Multilaser and Maxprint Dazz.
SAGA 2016 EDITION
In the October of 2016 edition - version 2.0 of the event - happened in the stadium Arena das Dunas in Natal, Rio Grande do Norte, Brazil, gathering about 8,000 people in two days of event. And Miranda Computação was present as one of the main sponsors of the event with a stand of 36m2™ (square meters).
The mission of Miranda's marketing team was to design for the Saga 2.0 a stand that would comprehend the event's innovation and technology place.
When we partnered with technology suppliers, I started by designing the floor plan of what would be our main stand.
With everything ready, the event was a great success. So much for the Saga as for Miranda. We were able to meet our public gamer, who could test technologies available for purchase at Miranda, in addition to holding championships, prizes and raffles.
Disclaimer:
Saga is produced by Victor Cavalcante and Saga Entretenimento.
The Stand Miranda at Saga was sponsored by Miranda Computação, partnered with Dell, Samsung, Windows, HyperX, Gigabyte and Maxprint Dazz.
Saga is produced by Victor Cavalcante and Saga Entretenimento.
The Stand Miranda at Saga was sponsored by Miranda Computação, partnered with Dell, Samsung, Windows, HyperX, Gigabyte and Maxprint Dazz.
