How I and my team of five UX Designers made therapeutic care accessible, connecting young patients with psychology students.
Future Press Release
With the objective of guaranteeing access to the psychotherapy service for everyone, the "PsiÜ" project proposes to offer a free platform for users who seek psychological care, but cannot pay for therapy.

The initiative aim to bring, in a virtual space, the service that already takes place in psychology school clinics.
For this, the program works in partnership with universities.

The service is offered through an application named after the project. Within the app, the public will be able to schedule sessions conducted by students at the end of the course who are completing an internship in the clinical area.

 Educational institutions purchase access tokens, which are released to students and administered directly by supervisors.

Thus, the platform becomes a viable option for young patients who need therapy but cannot afford one, or who have had their income compromised during the pandemic.
The 5 Whys (5W)
PsiÜ is an online platform project that will connect young internet users who need psychological care to psychology students in clinical internship, who need to assist people to fulfill course obligations.

In research carried out with young people aged between 14 and 29, we found that there is a very high demand for psychological care and that few people are able or willing to dedicate capital to pay for consultations in other applications or psychology offices.

PsiÜ enters the market to fill a gap in the market and serve all people free and affordable.

PsiÜ will be an online application. Users must download from Google Play or Apple Store.
Psychology students interested in PsiÜ project should contact their course supervisors so that the platform can be acquired by the educational institution. After that, students will receive access tokens and will be able to view a Student version directly in the app.

PsiÜ is aimed at the young audience as it is the most affected by the changes in natural daily life due to the pandemic, in addition to being bombarded with excess information from social networks that affect mental well-being.
It is also aimed at psychology universities that want to encourage and provide better resources for their students to complete their psychology degree.

Universities interested in the program can purchase tokens, which will be released to psychology university students who need to gain experience in the psychology course.

Within PsiÜ, through an intelligent algorithm, these students are connected to users, who have filled in a screening form with a preferred date and time. According to the student's schedule, he will be able to initiate contact with the patient on hold and schedule an appointment by video call.

My role in the project
As Scrum Master and UX Strategist:
As Scrum master, I was responsible for creating and leading the "Psico UX" team, a group created within the UX Design course at UX Unicórnio mentored by Leandro Rezende with the purpose of creating a case focused on the area of Remote Psychology with UX Design.

Using the practice of scrum as an agile methodology, I was able to organize our plans, goals and deadlines within the team's Trello, making our projects much easier and more achievable. This helped me to have a fundamental participation in the product creation strategy, together with my co-worker Lucas Morais, UX Researcher, helping to devise a real and viable solution for the challenge we propose.
As UX Designer:
As a UX Designer, I was responsible for creating a user flow within the app, which is the process that the user takes to complete tasks within the platform, defining the best routes that will motivate the person who uses the app. And also because of the definition of the User Journey, which is a style of mapping our proto personas, potential users.
Patient User Flow (in Portuguese)
Users' journey (in Portuguese)
As a UX Designer, I also participated in the validation stages of our product, researching and interviewing real users in usability tests in the process of UX Research.

Thais Matos was responsible for the application of UX Research methodologies, which without her specialty in Psychology this would not be possible.

I was able to participate in this stage to build a good knowledge base for my team, after all, a good UX Designer needs to base your product into a sustainable argument.

Validations Stage. Qualitative research with potential users (in Portuguese)
As UI Designer:
The part of creating the visual interface was a priority for my co-worker Thais Assunção (UX/UI Designer), but I was able to help her in creating some screens, both in the low and high fidelity stages, following the style we created for the PsiÜ brand. I created the brand manual, and you can read about it here, including the Tone of Voice guide created by my fellow co-worker Arthur Ferraz (UX Writer).
My role in the UI part was more in the app prototyping part. As I had already defined the flow of screens, this was a service that I could perform with greater precision​​​​​​.
High-fidelity prototyping of the PsiÜ app.
In this project I was able to demonstrate all my skills and my background as a Graphic Designer and Marketing specialist applied to UX/UI design. Creating, UI layouts and low/medium/high-fidelity screens, prototyping, infographics, user flow, user journey, brand manual, video editing, as well with a solid organization of my team being a Scrum Master using agile methodologies, organizing agendas and deadlines, defining and making final decisions that made our project very successful.

You can watch the video below edited by me, with script and voice by Thais Matos (in Portuguese):
I want to thank my PSICO UX team. Excellent professionals who each contributed their expertise to create this incredible solution.

Lucas Morais: UX Researcher
Thais Matos: UX Researcher
Arthur Ferraz: UX Writer
Thais Assunção: UX/UI Designer
Héssed Martins: UX/UI Designer

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